We have all seen the TLC campaign airing for quite some time now. Probiotic yoghurts and drinks claim to aid digestion, be full of good bacteria and add to your general well-being. But do they actually work on us? Danone is one of the biggest producer of probiotic drinks and yoghurts and one cannot help but wonder, are they serious about the products or are they just trying to cash in promising health in a bottle…
Well, according to an article on the Daily Mail, probiotic yoghurt drinks and supplements don’t have any scientific proof to back the claims of big food chains. According to an EU watchdog, claims that these products could strengthen the body’s natural defenses and reduce gut problems, are either too general or simply could not be proven. So there you have it.
Earlier this year, an advert by Danone claiming that the probiotic product Actimel could stop children falling ill, was banned from being aired.
As always, there are also plenty of proponents of probiotic products, including renowned dermatologist and bestselling author Dr. Murad, who frequently recommends kefir and probiotic supplements.