Its vehicles are used to surviving pretty tough terrain.
Now Land Rover has produced what it claims is the world’s first indestructible mobile phone.
For £250 you can expect a handset that will withstand temperatures of minus 20c, can be submerged in water and will survive being dropped on to concrete from a height of 6ft.
Wrapped in a tough rubber coating, the Land Rover S1 phone has been approved for use by the military.
It is proving a hit with both gadget collectors and the incurably clumsy.
Tesco, which began selling the phone this week, says it is already outselling its most popular brands.
It doesn’t look like much. It features a 2.0 megapixel camera, a battery capable of 1,500 hours of life and a loud ringtone. The phone is currently available in the UK for £25 per month with an Orange contract or for £249.99 from Tesco.
